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Standard Handbook for Civil Engineers Masonry Design and Detailing Masonry Instant Answers The Smart Growth Manual Photonics Rules of Thumb Electronic Materials and Processes Handbook Complete Digital Design: A Comprehensive Guide to Digital Electronics and Computer System Architecture Photodetection and Measurement Electrical Engineer's Portable Handbook The Art of What Works Optical Communications Essentials Network Security Illustrated Chemistry Demystified Biology Demystified Trigonometry Demystified Geometry Demystified Everything You Ever Wanted to Know About DVD Your Pilot's License Aircraft Safety The Complete  Home Veterinary Guide MCGRAW-HILL DICTIONARY OF ENVIRONMENTAL SCIENCE & TECHNOLOGY Piloting Basics Handbook Ace the Technical Pilot Interview Aircraft Ownership How to Shine at Work Great Communication Secrets of Great Leaders PDA Robotics NTC's Pocket Dictionary of Words and Phrases NTC's Super-Mini English Dictionary NTC's Thematic Dictionary of American Slang How to Be A Great Coach : 24 Lessons for Turning on the Productivity of Every Employee Making Teams Work : 24 Lessons for Working Together Successfully How to Manage Performance : 24 Lessons for Improving Performance Crisis on the Korean Peninsula USMLE Road Map: Gross Anatomy USMLE Road Map: Physiology The Nursing Experience: Trends, Challenges, and Transitions The Baffled Parent's Guide to Coaching Tee Ball The Toyota Way Trading Systems and Money Management Slowing Down to the Speed of Love Food Fight Who's Pulling Your Strings?: How to Break the Cycle of Manipulation and Regain Control of Your Life Discover True North UpDating! The Guide to Basic Cover Letter Writing The Guide to Basic Resume Writing Complete Folding Kayaker, Second Edition Wordplay McGraw-Hill's Dictionary of American Idioms and Phrasal Verbs Lost and Found The Fundamentals of Business-to-Business Sales & Marketing Understanding Stocks Home Closing Checklist Nasty People Nasty Women Managing the Supply Chain Power Sales Writing The Art of M&A Structuring When the Market Moves, Will You Be Ready? The Resume.Com Guide to Writing Unbeatable Resumes Compensating the Sales Force: A Practical Guide to Designing Winning Sales Compensation Plans Raising a Self-Disciplined Child: Help Your Child Become More Responsible, Confident, and Resilient Design for Six Sigma Business and Corporate Aviation Management 180 Creative Ideas for Getting Students Involved, Engaged, and Excited Buying Real Estate Foreclosures Quantitative Trading Strategies Business Plans that Work Money Mistakes You Can't Afford to Make Airport Planning & Management No-Nonsense Finance All About Market Timing The Young Couple's Guide to Growing Rich Together Marketing ROI The Talent Management Handbook Small Business Solutions Techniques of Tape Reading Spanish Among Amigos The Project Manager's Pocket Survival Guide kidfluence Real Estate Investing From A to Z Let's Ask Michael The 10 Immutable Laws of Power Selling: The Key to Winning Sales, Wowing Customers, and Driving Profits Through the Roof IMC, The Next Generation The Teenage Investor Streetsmart Guide to Valuing a Stock Handyman's Handbook How to Make the Most of Every Media Appearance See Johnny Read! Inside Mrs. B.'s Classroom Value Investing Today Woman's Best Friend The Seven Keys to Managing Strategic Accounts The New Reality of Wall Street Stock Options and the New Rules of Corporate Accountability Rath & Strong's Six Sigma Team Pocket Guide Career Warfare: 10 Rules for Building a Successful Personal Brand and Fighting to Keep It Lean Six Sigma for Service More Five-Star Basketball Drills


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Standard Handbook for Civil Engineers

Standard Handbook for Civil Engineers

VitalSource Product Catalog
Description : A revision of the classic reference covering all important principles and techniques needed by practicing civil engineers. The 5th Edition incorporates changes in design and construction practices, especially in design specifications for construction materials, buildings and bridges, safety and health concerns, and the most current codes changes including ACI, AISC, ASTM, NDS for wood structures, etc. The Handbook covers systems design, community and regional planning, the latest design methods for buildings, airports, highways, tunnels and bridges. It includes sections on construction equipment, construction management, materials, specifications, structural theory, geotechnical engineering, wood, concrete, steel design and construction.
**** PRICE: USD 184.00
Publisher : McGraw-Hill Professional
Author : Jonathan T. Ricketts
SKU : 9780071433372

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Masonry Design and Detailing

Masonry Design and Detailing

VitalSource Product Catalog
Description : ROCK SOLID ADVICE FOR MASONRY PROS! Covering an unprecedented range of materials, technologies, and regulations, Masonry Design and Detailing is an essential resource for architects and masonry contractors. Completely updated, this hands-on guide features insight on the complete range of masonry topics: wall systems, unit and mortar selection, component detailing, building code compliance, and much, much more. Plus, you get discussions on a host of topical issues, including:* ASTM standards* MSJC Code (ACI 530)* International Building Code Requirements (New)* New drainage accessories* Residential foundation requirements (New)* Masonry bracing standards (New)* Barrier, drainage and rain screen walls (New)* Window flashing details (New)* More than 80 new illustrations* And much more! Detailed enough for the working professional -- and still appropriate for the apprentice -- Masonry Design and Detailing provides hundreds of illustrations to maximize your understanding of these critical issues. When it comes to quality masonry, this book should be at the foundation of your work.
**** PRICE: USD 99.95
Publisher : McGraw-Hill Professional
Author : Christine Beall
SKU : 9780071433396

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Masonry Instant Answers

Masonry Instant Answers

VitalSource Product Catalog
Description : THE EASIEST, FASTEST WAY TO ANSWER ANY MASONRY-RELATED CONSTRUCTION QUESTION! INCLUDES CODE REQUIREMENTS! Masonry Instant Answers delivers a no-nonsense, informational format packed with charts, tables, and figures -- just enough detail to get the job done. Perfectly sized for carrying on-site, this information-dense resource covers: * Masonry units * Mortar and grout * Reinforcement * Masonry assembly * Bracing * Installation practices * Hot and cold weather construction * Code requirements for QA/AC * ASTM standard requirements for materials and testing If you've been looking for a portable quick-reference that will help you do your job faster, better, and more economically, check out Masonry Instant Answers.
**** PRICE: USD 49.95
Publisher : McGraw-Hill Professional
Author : Rochelle Jaffe
SKU : 9780071433402

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The Smart Growth Manual

The Smart Growth Manual

VitalSource Product Catalog
Description : Everyone is calling for smart growth...but what exactly is it? In The Smart Growth Manual, two leading city planners provide a thorough answer. From the expanse of the metropolis to the detail of the window box, they address the pressing challenges of urban development with easy-to-follow advice and broad array of best practices. With their landmark book Suburban Nation, Andres Duany and Jeff Speck "set forth more clearly than anyone has done in our time the elements of good town planning" (The New Yorker). With this long-awaited companion volume, the authors have organized the latest contributions of new urbanism, green design, and healthy communities into a comprehensive handbook, fully illustrated with the built work of the nation's leading practitioners. "The Smart Growth Manual is an indispensable guide to city planning. This kind of progressive development is the only way to fully restore our economic strength and create new jobs, new industries, and a renewed ability to compete in the first rank of world economies." -- Gavin Newsom, Mayor of San Francisco "Authors Andres Duany, Jeff Speck, and Mike Lydon have created The Smart Growth Manual, a resource which not only explains the overarching ideals of smart growth, but a manual that takes the time to show smart growth principles at each geographic scale (region, neighborhood, street, building). I highly recommend [it] as a part of any community participant’s or urban planner’s desktop references." -- LocalPlan.org Planetizen Top 10 Books – 2010 On the ninth annual list of the ten best books in urban planning, design and development: "The goal of The Smart Growth Manual is clear from page 1: to create a guidebook for smart growth following the pattern of the Charter for New Urbanism. Duany, Speck and Lydon have achieved that in spades (the Charter is included in the appendix, in case we missed the connection). It even clears up some of the architectural arguments that attach themselves to New Urbanists, such as this segment of Section 14.1, Regional Design; 'While new buildings should not be compelled to mimic their historic predecessors, designers should pay attention to local practices regarding materials and colors, roof pitches, eave lengths, window-to-wall ratios, and the socially significant relationship of buildings to their site and the street; these have usually evolved in intelligent response to local conditions.' In addition to making the old 'traditional vs. modern' argument irrelevant, Duany, Speck and Lydon have truly managed to boil down the best parts of current practices into a highly readable, portable book.
**** PRICE: USD 27.00
Publisher : McGraw-Hill Professional
Author : Andres Duany
SKU : 9780071433440

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Photonics Rules of Thumb

Photonics Rules of Thumb

VitalSource Product Catalog
Description : QUICKLY AND EASILY ESTIMATE THE IMPACT OF CHANGE WITH 300 PROVEN PHOTONICS CALCULATIONS! UPDATED WITH 100 COMPLETELY NEW AND IMPROVED RULES AND ORGANIZED INTO 18 CHAPTERS THAT INCLUDE LASERS, DETECTORS, OPTICS OF THE ATMOSPHERE, AND MANY MORE! Here is a handy compilation of 300 cost-saving, think-on-your-feet photonics rules of thumb designed to save you hours of design time and a world of frustration. Within seconds you can accurately gauge the impact of a suggested design change on your project. It is the premiere collection of these valuable rules in a single, quick look-up reference. These simple-to-implement calculations allow you to rapidly pinpoint trouble spots, ask the right questions at meetings, and are perfect for quick sanity checks of last-minute specifications or performance feature additions. Offering a convenient alphabetical arrangement according to specialty, this unique reference spans the entire spectrum of photonics, including: * Eighteen chapters covering optics, electro-optics, optics of the atmosphere, radiometry, technologies related to security and surveillance systems, lasers, and many others. * If you want to develop a sense of what will work and what won’t and want the calculations to keep things real, Photonics Rules of Thumb belongs on your desk or in your pocket.
**** PRICE: USD 97.00
Publisher : McGraw-Hill Professional
Author : John Lester Miller
SKU : 9780071433457

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Electronic Materials and Processes Handbook

Electronic Materials and Processes Handbook

VitalSource Product Catalog
Description : Micro-miniaturization in electronics--a necessity for personal communications devices like cell phones and PDAs--has radically altered the materials these electronics are made from. This new edition, the first update of the handbook since 1993, is a complete rewrite, reflecting the great importance of engineering materials for thermal management and flexibility and microminiature sizes, and will be an invaluable tool to anyone working in electronic packaging, fabrication, or assembly design. * ALL NEW--A complete rewrite of the previous edition * Details and characterizes every major material type, allowing engineers to make accurate, cost-effective design choices * Full materials breakdown for high density packaging techniques * Materials for communications wiring and cabling
**** PRICE: USD 143.95
Publisher : McGraw-Hill Professional
Author : Charles A. Harper
SKU : 9780071433464

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Complete Digital Design: A Comprehensive Guide to Digital Electronics and Computer System Architecture

Complete Digital Design: A Comprehensive Guide to Digital Electronics and Computer System Architecture

VitalSource Product Catalog
Description : YOUR ONE-STOP RESOURCE FOR DIGITAL SYSTEM DESIGN! The explosion in communications and embedded computing technologies has brought with it a host of new skill requirements for electrical and electronics engineers, students, and hobbyists. With engineers expected to have such diverse expertise, they need comprehensive, easy-to-understand guidance on the fundamentals of digital design. Enter McGraw-Hill’s Complete Digital Design. Written by an experienced electrical engineer and networking hardware designer, this book helps you understand and navigate the interlocking components, architectures, and practices necessary to design and implement digital systems. It includes: * Real world implementation of microprocessor-based digital systems * Broad presentation of supporting analog circuit principles * Building complete systems with basic design elements and the latest technologies Complete Digital Design will teach you how to develop a customized set of requirements for any design problem — and then research and evaluate available components and technologies to solve it. Perfect for the professional, the student, and the hobbyist alike, this is one volume you need handy at all times! What you’ll find inside: * Digital logic and timing analysis * Integrated circuits * Microprocessor and computer architecture * Memory technologies * Networking and serial communications * Finite state machine design * Programmable logic: CPLD and FPGA * Analog circuit basics * Diodes, transistors, and operational amplifiers * Analog-to-digital conversion * Voltage regulation * Signal integrity and PCB design * And more!
**** PRICE: USD 65.00
Publisher : McGraw-Hill Professional
Author : Mark Balch
SKU : 9780071433471

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Photodetection and Measurement

Photodetection and Measurement

VitalSource Product Catalog
Description : MAKE OPTICAL MEASUREMENTS WITH MAXIMUM ACCURACY AND MINIMUM COST The "opto-electronics revolution" has made the art and science of making sensitive, accurate, and inexpensive optical measurements must-know information for legions of electronic engineers and research students. And there’s no faster or easier way to master photodetection and measurement techniques than with this hands-on tutorial written by a teacher with experience enough to know the questions you would ask. A clear, easy-to-understand "rules-of-thumb" approach shows you how to make high-performance optical measurements by getting the fundamentals right, often with simple, inexpensive equipment commonly found in laboratories. It includes treatment of: * Photodetectors * Amplifiers * LED sources * Electronic modulation and demodulation * Interference avoidance * Data acquisition and basic DSP You’ll also gain a firm understanding of noise-reduction techniques and the essentials of building-in speed, sensitivity,and stability. If you want to learn the secret of making sound optical measurements without expensive equipment, this is the one resource you shouldn’t work without.
**** PRICE: USD 98.00
Publisher : McGraw-Hill Professional
Author : Mark Johnson
SKU : 9780071433488

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Electrical Engineer's Portable Handbook

Electrical Engineer's Portable Handbook

VitalSource Product Catalog
Description : The first edition of this title proved the most successful of the Portable Handbook series launched in 1999. Aimed at electrical engineers and technicians working in building power systems, the relentlessly practical Handbook succeeded as an in the field working tool. This new edition is necessitated by the new 2002 version of the National Electrical Code (NEC). This code changes render much of the existing material obsolete, so over half the chapters require heavy rewrites to stay current.
**** PRICE: USD 81.00
Publisher : McGraw-Hill Professional
Author : Robert B. Hickey
SKU : 9780071433495

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The Art of What Works

The Art of What Works

VitalSource Product Catalog
Description : A commonsense approach to creating effective new strategies from ones that are proven to work From Napoleon through Jack Welch, great leaders have always "borrowed" great ideas from others. The Art of What Works cuts against the grain of today's one-size-fits-all strategic gurus to argue that there are no intrinsically good or bad strategies--just flexible strategies that work best in given situations. Welch's appropriation of Six Sigma from Motorola, and use of its best features to revitalize GE, is a recent example of this approach. In this insightful and practical guide, leading strategist William Duggan lays the groundwork for building new strategic frameworks by observing what works--and what doesn't--in the real world. The Art of What Works shows business professionals how to: Recognize and adopt great ideas and strategies Modify strategically sound ideas to their own benefit Decide on a course of action--then modify it when necessary
**** PRICE: USD 27.95
Publisher : McGraw-Hill Professional
Author : William Duggan
SKU : 9780071433501

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Optical Communications Essentials

Optical Communications Essentials

VitalSource Product Catalog
Description : * The most comprehensive introduction to optical communications available anywhere--from the author of Optical Fiber Communications, the field's leading text * Concise, illustrated module-style chapters quickly bring non-specialists up-to-speed * Extensive DWDM (Dense Wavelength Division Multiplexing) coverage * Advanced topics and limited math covered in side-bars' * Free space optical (wireless fiber optics)
**** PRICE: USD 79.95
Publisher : McGraw-Hill Professional
Author : Gerd Keiser
SKU : 9780071433532

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Network Security Illustrated

Network Security Illustrated

VitalSource Product Catalog
Description : * Organized around common problems rather than technology or protocols, this reference shows readers all their options * Helps make the best decisions based on available budget * Explains the limitations and risks of each solution * Excellent visuals--intuitive illustrations and maps, not graphs and charts * How to implement the chosen solution
**** PRICE: USD 43.95
Publisher : McGraw-Hill Professional
Author : Jason Albanese
SKU : 9780071433556

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Chemistry Demystified

Chemistry Demystified

VitalSource Product Catalog
Description : Say goodbye to dry presentations, grueling formulas, and abstract theory that would put Einstein to sleep--now there's an easier way to master chemistry, biology, trigonometry, and geometry. McGraw-Hill's Demystified Series teaches complex subjects in a unique, easy-to-absorb manner and is designed for users without formal training, unlimited time, or genius IQs. Organized like self-teaching guides, they come complete with key points, background information, questions at the end of each chapter, and final exams. There's no better way to gain instant expertise! ABOUT CHEMISTRY DEMYSTIFIED:* Current, real-world examples illustrate the essential nature of the basic elements as they form various states of gases, liquids, and solids* Covers essentials such as understanding matter; chemical building blocks; elements, electrons, and the periodic table; properties and reactions* Includes unique Chembites, tips, scientific news, and cutting-edge industry applications not usually found in textbooks
**** PRICE: USD 19.95
Publisher : McGraw-Hill Professional
Author : Linda D. Williams
SKU : 9780071433594

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Biology Demystified

Biology Demystified

VitalSource Product Catalog
Description : Say goodbye to dry presentations, grueling formulas, and abstract theory that would put Einstein to sleep--now there's an easier way to master chemistry, biology, trigonometry, and geometry. McGraw-Hill's Demystified Series teaches complex subjects in a unique, easy-to-absorb manner and is designed for users without formal training, unlimited time, or genius IQs. Organized like self-teaching guides, they come complete with key points, background information, questions at the end of each chapter, and final exams. There's no better way to gain instant expertise! ABOUT BIOLOGY DEMYSTIFIED: * A college biology professor presents the fundamental facts, concepts, and principles of biology in an attractive and amusing framework * Great for anyone with an interest in biology, biotechnology, medicine, or the environment * Coverage includes both the anatomy and physiology of organisms as well as ecology and environmental relationships between organisms * Includes a pronunciation guide for difficult biological terms
**** PRICE: USD 20.00
Publisher : McGraw-Hill Professional
Author : Dale Layman
SKU : 9780071433877

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Trigonometry Demystified

Trigonometry Demystified

VitalSource Product Catalog
Description : CALCULATE THIS: TRIGONOMETRY JUST GOT A LOT EASIER TO LEARN! Now anyone with an interest in basic, practical trigonometry can master it -- without formal training, unlimited time, or a genius IQ. In Trigonometry Demystified, best-selling author Stan Gibilisco provides a fun, effective, and totally painless way to learn the fundamentals and general concepts of trigonometry. With Trigonometry Demystified you master the subject one simple step at a time -- at your own speed. Unlike most books on trigonometry, this book uses prose and illustrations to describe the concepts where others leave you pondering abstract symbology. This unique self-teaching guide offers questions at the end of each chapter and section to pinpoint weaknesses, and a 100-question final exam to reinforce the entire book. Simple enough for beginners but challenging enough for professional enrichment, Trigonometry Demystified is your direct route to learning or brushing up on trigonometry. Learn all aspects of trigonometry:* How angles are expressed* The relationships between angles and distances* Calculating distances based on parallax* Coordinate systems and navigation* And much more!
**** PRICE: USD 21.95
Publisher : McGraw-Hill Professional
Author : Stan Gibilisco
SKU : 9780071433884

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Geometry Demystified

Geometry Demystified

VitalSource Product Catalog
Description : LEARN GEOMETRY FROM AN ALL-NEW ANGLE! Now anyone with an interest in basic, practical geometry can master it -- without formal training, unlimited time, or a genius IQ. In Geometry Demystified, best-selling author Stan Gibilisco provides a fun, effective, and totally painless way to learn the fundamentals and general concepts of geometry. With Geometry Demystified you master the subject one simple step at a time -- at your own speed. This unique self-teaching guide offers multiple-choice questions at the end of each chapter and section to pinpoint weaknesses, and a 100-question final exam to reinforce the entire book. Simple enough for beginners but challenging enough for advanced students, Geometry Demystified is your direct route to learning or brushing up on this essential math subject. Get ready to:* Learn all about points, lines, and angles* Figure out perimeters, areas, and volumes* Improve your spatial perception* Envision warped space and hyperspace* And much more!
**** PRICE: USD 19.95
Publisher : McGraw-Hill Professional
Author : Stan Gibilisco
SKU : 9780071433891

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Everything You Ever Wanted to Know About DVD

Everything You Ever Wanted to Know About DVD

VitalSource Product Catalog
Description : JIM TAYLOR'S OFFICIAL DVD FAQ When DVD newcomers and the DVD community itself want answers, they go to Jim Taylor's dvddemystified.com Website. But growing legions of DVD fans clamored for more. They asked for a book that puts DVD answers at their fingertips any time, anywhere! PACKED WITH ANSWERS ON: * Equipment * Formats * Finding Easter Eggs * Running DVDs on Any Computer * Authoring * Producing * Audio and Video Hookups and Compatibility * Why Some Discs Won't Work in All Players (and Which They Will Work in) * DVD, CD-ROM, CD-RW, and Super Video Compatibility * Where to Find Hardware, Software, and Help * Charts and Tables Unique to This Book * Solutions, Solutions, Solutions, and More Solutions USERS AND REVIEWERS ON JIM TAYLOR'S DVD FAQ "The biggest, meanest DVD FAQ out there ..." -- DVD Infomatrix "You are an angel sent from heaven to give the rest of the world the incredible encyclopedia of knowledge that is the DVD FAQ. Thank you thank you thank you." "The DVD FAQ ... is a work of perfection." "Dude, your DVD FAQ is the reason I got into DVD." "A distillation of frankly presented information on new technology, immensely beneficial to prospective users.
**** PRICE: USD 19.95
Publisher : McGraw-Hill Professional
Author : Jim Taylor
SKU : 9780071433914

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Your Pilot's License

Your Pilot's License

VitalSource Product Catalog
Description : * A "must" guide containing comprehensive and straight-to-the-point advice on current issues concerning a pilot's license--from how much it costs to regulations and requirements* Fully updated, this classic bestseller provides the all-you-need to know considerations of flight training and earning a license* Chapters cover instructor and flight schools, communications, FAQs, control techniques, international perspective, and more
**** PRICE: USD 21.95
Publisher : McGraw-Hill Professional
Author : Jerry Eichenberger
SKU : 9780071433921

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Aircraft Safety

Aircraft Safety

VitalSource Product Catalog
Description : * This worldwide bestseller utilizes case studies to examine and explain aircraft accidents and incidents * Covers five major problem causes: human factors, weather, mid-air collisions, mechanical failure, runway incursions * NEW TO THIS EDITION: Chapters on Monitoring/Managing Cockpit Behavior and Spatial Disorientation; 27 new case studies; 25% new illustrations * Updated data and statistics throughout
**** PRICE: USD 45.00
Publisher : McGraw-Hill Professional
Author : Shari Stanford Krause
SKU : 9780071433938

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The Complete  Home Veterinary Guide

The Complete Home Veterinary Guide

VitalSource Product Catalog
Description : REWARD YOUR PET WITH A LONGER, HAPPIER, AND HEALTHIER LIFE! Here is THE book for those enthusiasts who want to take intelligent, loving care of their pets — whether that pet be a dog, cat, bird, fish, or some exotic species. This illustrated, A-Z quick-answer guide from popular veterinarian Chris Pinney covers it all: preventive health care, diet, grooming, training, diseases, traveling with pets, selection, first aid, anatomy, holistic pet care, and much more. The new Third Edition has been updated to include a new directory of the most common drugs used in pet care; a glossary of veterinary terminology; the latest information on the pet vaccination controversy; advice for reducing stress and improving mental health in pets; the newest diagnostic and treatment methods for diabetes, arthritis, epilepsy, and other diseases; tips on caring for injured and orphaned wildlife; and a dollar-saving listing of Ten Steps For Reducing the Cost of Owning a Pet. If you love your pet and want to be a truly informed pet owner — this guide is just what the veterinarian ordered! Dogs Cats Birds Rabbits Guinea Pigs Hamsters and Gerbils Mice and Rats Chinchillas Sugar Gliders Prairie Dogs Hedgehogs Ferrets Miniature Pot-Bellied Pigs Reptiles Amphibians Invertebrates Tropical Fish
**** PRICE: USD 42.00
Publisher : McGraw-Hill Professional
Author : Chris C. Pinney
SKU : 9780071433952

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MCGRAW-HILL DICTIONARY OF ENVIRONMENTAL SCIENCE & TECHNOLOGY

MCGRAW-HILL DICTIONARY OF ENVIRONMENTAL SCIENCE & TECHNOLOGY

VitalSource Product Catalog
Description : Derived from the content of the respected McGraw-Hill Dictionary of Scientific and Technical Terms, 6th Edition, each title provides thousands of definitions of words and phrases encountered in a specific discipline. All include: * A pronunciation guide for every term * Acronyms, cross-references, and abbreviations * Appendices with conversion tables; listings of scientific, technical, and mathematical notation; tables of relevant data; and more * A convenient, quick-find format
**** PRICE: USD 25.00
Publisher : McGraw-Hill Professional
Author :
SKU : 9780071433976

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Piloting Basics Handbook

Piloting Basics Handbook

VitalSource Product Catalog
Description : The ultimate guide for flying skillfully and safely Now, in one comprehensive volume you can get both step-by-step instruction in basic piloting skills, and FARs that every pilot must be able to reference and understand. Piloting Basics by Lewis Bjork truly packs all the detailed, profusely illustrated how-to information you need. From total preflight preparations to takeoffs and landings, it’s all here: basic instrument flying…transitioning to multiengine airplanes…navigating…reading standard and supplemental visual charts…flying in special-use airspace…working with transponders…operating in class B, class C, and TRSA airport environments…what to do in an emergency – and much, much more. You learn vital facts about terminal radar approach and departure control facilities, air route traffic control centers, and Unicorn and Multicom airport radio communications. What’s more, this pilot’s information powerhouse puts at your fingertips the expertise of six bestselling references: Love’s Flight Maneuvers and Light Airplane Navigation Essentials -- plus must-have aviation classics including Illman’s Pilot's Radio Communications Handbook, 5th Edition; Lankford’s Understanding Aeronautical Charts, 2nd Edition and Frazier’s ABCs of Safe Flying, 4th Edition.
**** PRICE: USD 49.95
Publisher : McGraw-Hill Professional
Author : Lewis Bjork
SKU : 9780071433983

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Ace the Technical Pilot Interview

Ace the Technical Pilot Interview

VitalSource Product Catalog
Description : * A comprehensive study guide providing pilots the answers they need to excel on their technical interview* Features nearly 1000 potential questions (and answers) that may be asked during the technical interview for pilot positions* Wide scope--ranges from light aircraft through heavy jet operations* Culled from interviewing practices of leading airlines worldwide* Includes interviewing tips and techniques
**** PRICE: USD 29.95
Publisher : McGraw-Hill Professional
Author : Gary Bristow
SKU : 9780071433990

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Aircraft Ownership

Aircraft Ownership

VitalSource Product Catalog
Description : Offers “how to” information and solutions to the most common legal and tax issues facing general aviation aircraft owners—in layman’s terms Flow charts, diagrams, and legal case briefs provide real world scenarios of each discussion Downloadable forms, agreements, and checklists
**** PRICE: USD 57.00
Publisher : McGraw-Hill Professional
Author : Raymond C Speciale
SKU : 9780071434003

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How to Shine at Work

How to Shine at Work

VitalSource Product Catalog
Description : A practical, straight-talking guide to thriving in today's tumultuous workplace According to author Linda Dominguez, today's turbulent work environment is rife with advancement opportunities for those who know how to seize them. In How to Shine at Work she describes 14 surefire strategies, as well as dozens of techniques and tips, for charting a course through today's work environment and coming out at the head of the pack. Among other things, readers learn how to deal with ever-changing bosses; market themselves to their superiors and peers; master office politics; gain visibility--even in remote office; cope with difficult workers; and land a promotion and a raise in any economy. How to Shine at Work features: Case studies and real-world examples taken from AT&T, Oracle, Starbucks, Prudential, and other Dominguez clients Quotes and words of wisdom from executives and career coaches Valuable self-tests, worksheets, and checklists
**** PRICE: USD 14.95
Publisher : McGraw-Hill Professional
Author : Linda Dominguez
SKU : 9780071434010

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Great Communication Secrets of Great Leaders

Great Communication Secrets of Great Leaders

VitalSource Product Catalog
Description : A groundbreaking guide to mastering the most important leadership skills Great Communication Secrets of Great Leaders gives anyone from managers to executives an unparalleled opportunity to do just that. John Baldoni explores the communication styles of many of the world's most influential leaders and extracts powerful lessons that leaders of all stripes can use to improve their communication skills and overall leadership effectiveness. Drawing upon his years of experience as a top leadership consultant, visionary and coach, Baldoni: Reveals the communications secrets of Jack Welch, Rudy Giuliani, Colin Powell, Peter Drucker, Winston Churchill, Steve Jobs, Katharine Graham, and many other influential leaders Distills the proven communication techniques of today's greatest leaders into core strategies and step-by-step solutions Develops guidelines for making the most of computer-aided presentations, videoconferencing, and other new technologies
**** PRICE: USD 22.00
Publisher : McGraw-Hill Professional
Author : John Baldoni
SKU : 9780071434027

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PDA Robotics

PDA Robotics

VitalSource Product Catalog
Description : PDAs and robotics come together in this innovative resource! Here is the ONLY BOOK to provide in-depth designs and concepts on how to create a robot that utilizes your PDA (Personal Digital Assistant) as the remote control--or "brains." * Allows any PDA to communicate with and control the robot * No connectors necessary--works on a wireless link between the PDA and the robot * Requires only inexpensive, off-the-shelf components * Modules can be easily customized for individual use * Covers specialized software, control circuits, and interfaces ideal for creating artificial life forms
**** PRICE: USD 30.00
Publisher : McGraw-Hill Professional
Author : Doug Williams
SKU : 9780071434034

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NTC's Pocket Dictionary of Words and Phrases

NTC's Pocket Dictionary of Words and Phrases

VitalSource Product Catalog
Description : The small but very concise NTC's Pocket Dictionary of Words and Phrases offers 6,000 basic and common English words plus 6,000 basic and common English idioms and phrases. You will find this portable title essential in the classroom, at home, or traveling, when you need help to recall word and phrase meanings.
**** PRICE: USD 9.95
Publisher : McGraw-Hill Professional
Author : Richard A. Spears
SKU : 9780071434058

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NTC's Super-Mini English Dictionary

NTC's Super-Mini English Dictionary

VitalSource Product Catalog
Description : This dictionary may be small in stature, but it will be a big help to you if you are learning English. NTC's Super-Mini English Dictionary contains a comprehensive word list yet is compact enough to fit in your pocket. You will have access to the spelling, pronunciation, part of speech, meaning, and irregular forms of more than 7,500 of the most common and basic words used in English.
**** PRICE: USD 7.95
Publisher : McGraw-Hill Professional
Author : Richard A. Spears
SKU : 9780071434065

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NTC's Thematic Dictionary of American Slang

NTC's Thematic Dictionary of American Slang

VitalSource Product Catalog
Description : This "thesaurus of slang" contains more than 9,000 expressions. Entries are illustrated by at least two English sentences each and are organized by topic, which makes finding the right expression quick and easy. Includes an alphabetical index.
**** PRICE: USD 15.95
Publisher : McGraw-Hill Professional
Author : Richard A. Spears
SKU : 9780071434102

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How to Be A Great Coach : 24 Lessons for Turning on the Productivity of Every Employee

How to Be A Great Coach : 24 Lessons for Turning on the Productivity of Every Employee

VitalSource Product Catalog
Description :

These quick reads, based on McGraw-Hill bestsellers, are designed to meet the needs of busy people. Titles in the series focus on each book’s main themes and action ideas, reduced to a manageable page count for on-the-go readers.

Rules, guidelines, best practices, problem-solving approaches, and more for applying effective coaching methods in the workplace


**** PRICE: USD 7.95
Publisher : McGraw-Hill Professional
Author : Marshall J. Cook
SKU : 9780071435291

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Making Teams Work : 24 Lessons for Working Together Successfully

Making Teams Work : 24 Lessons for Working Together Successfully

VitalSource Product Catalog
Description :

These quick reads, based on McGraw-Hill bestsellers, are designed to meet the needs of busy people. Titles in the series focus on each book’s main themes and action ideas, reduced to a manageable page count for on-the-go readers.

Proven rules for encouraging teamwork, from forging a common goal and clarifying individual responsibilities to inviting positive conflict.


**** PRICE: USD 7.95
Publisher : McGraw-Hill Professional
Author : Michael Maginn
SKU : 9780071435307

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How to Manage Performance : 24 Lessons for Improving Performance

How to Manage Performance : 24 Lessons for Improving Performance

VitalSource Product Catalog
Description :

These quick reads, based on McGraw-Hill bestsellers, are designed to meet the needs of busy people. Titles in the series focus on each book’s main themes and action ideas, reduced to a manageable page count for on-the-go readers.

Goal-focused, commonsense techniques for stimulating greater productivity in the workplace and fostering true commitment.


**** PRICE: USD 7.95
Publisher : McGraw-Hill Professional
Author : Robert Bacal
SKU : 9780071435314

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Crisis on the Korean Peninsula

Crisis on the Korean Peninsula

VitalSource Product Catalog
Description : In describing their comprehensive proposal for negotiations with North Korea, O'Hanlon and Mochizuki exhibit the strategic creativity and analytical depth badly needed by United States policy makers dealing with this strange, dangerous place." --Ash Carter, former Assistant Secretary of Defense and Ford Foundation Professor of Science and International Affairs, John F. Kennedy School of Government, Harvard University IN EARLY 2002, in his fateful state of the union address, President Bush described North Korea as being a member of the "Axis of Evil." Since then, the U.S. has gone to war with Iraq, and the world now wonders what the future of Bush's preemption policy will bring. Many of the nation's top experts feel that North Korea is a more imminent threat than Saddam's Iraq was. They have a nuclear program, a million-man army, and missiles to deploy and export. In Crisis on the Korean Peninsula, Michael O'Hanlon, a Senior Fellow at Brooking and visiting lecturer at Princeton, and Mike Mochizuki, endowed chair in Japan-US Relations at G.W. University, not only examine this issue in detail but also offer a comprehensive blueprint for diffusing the crisis with North Korea. Their solution comes in the form of a "grand bargain" with North Korea. Accords could be negotiated step-by-step, however they need to be guided by a broad and ambitious vision that addresses not only the nuclear issue but also the conventional forces on the hyper-militarized peninsula and the ongoing decline of the North Korean economy.
**** PRICE: USD 21.95
Publisher : McGraw-Hill Professional
Author : Michael O'Hanlon
SKU : 9780071435536

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USMLE Road Map: Gross Anatomy

USMLE Road Map: Gross Anatomy

VitalSource Product Catalog
Description : Ideal for USMLE preparation and course review, the streamlined, easy-to-follow hierarchical outline format guides students through the most important aspects of each discipline. Extensive illustrations enhance the texts and convey difficult-to-understand concepts. Clinical correlations, numerous tables and charts, and USMLE-style questions in clinical vignette format help students evaluate their strengths and weaknesses.
**** PRICE: USD 23.00
Publisher : McGraw-Hill Professional
Author : James White
SKU : 9780071435550

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USMLE Road Map: Physiology

USMLE Road Map: Physiology

VitalSource Product Catalog
Description : Ideal for USMLE preparation and course review, the streamlined, easy-to-follow hierarchical outline format guides students through the most important aspects of each discipline. Extensive illustrations enhance the texts and convey difficult-to-understand concepts. Clinical correlations, numerous tables and charts, and USMLE-style questions in clinical vignette format help students evaluate their strengths and weaknesses.
**** PRICE: USD 31.00
Publisher : McGraw-Hill Professional
Author : James Pasley
SKU : 9780071435567

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The Nursing Experience: Trends, Challenges, and Transitions

The Nursing Experience: Trends, Challenges, and Transitions

VitalSource Product Catalog
Description : *Reviews all material critical to the Introduction to Nursing Courses (Trends and Issues)*New edition details the changing roles of registered nurses within managed care and institutional settings*Covers career management, including consulting, retaining, and continuing education
**** PRICE: USD 58.00
Publisher : McGraw-Hill Professional
Author : Lucille Joel
SKU : 9780071435598

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The Baffled Parent's Guide to Coaching Tee Ball

The Baffled Parent's Guide to Coaching Tee Ball

VitalSource Product Catalog
Description : Each spring, Tee-ball introduces millions of boys and girls to "America's pastime" --and introduces their parents to the joys (and nightmares) of coaching first-time players. Filled with expert advice and tips on creating order from chaos, Coaching Tee-Ball is the solution to every baffled parent's predicament, offering the new coach a total approach to keeping kids involved, motivated, and having fun.
**** PRICE: USD 17.00
Publisher : McGraw-Hill Professional
Author : H. W. "Bing" Broido
SKU : 9780071435611

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The Toyota Way

The Toyota Way

VitalSource Product Catalog
Description : How to speed up business processes, improve quality, and cut costs in any industry In factories around the world, Toyota consistently makes the highest-quality cars with the fewest defects of any competing manufacturer, while using fewer man-hours, less on-hand inventory, and half the floor space of its competitors. The Toyota Way is the first book for a general audience that explains the management principles and business philosophy behind Toyota's worldwide reputation for quality and reliability. Complete with profiles of organizations that have successfully adopted Toyota's principles, this book shows managers in every industry how to improve business processes by: Eliminating wasted time and resources Building quality into workplace systems Finding low-cost but reliable alternatives to expensive new technology Producing in small quantities Turning every employee into a qualitycontrol inspector
**** PRICE: USD 32.00
Publisher : McGraw-Hill Professional
Author : Jeffrey K. Liker
SKU : 9780071435635

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Trading Systems and Money Management

Trading Systems and Money Management

VitalSource Product Catalog
Description : A Guide to Trading and Profiting in Any MarketThomas StridsmanWhile most trading books simply tack money management onto the end of the book as an afterthought, Trading Systems and Money Management recognizes the importance of proven money management principles to the success of a trading program. This step-by-step guide shows how to use stops to improve profit taking and reduce losses, add filters such as moving averages and breakouts to improve entry and exit points, and practice basic money management techniques to improve the performance of any trading system.
**** PRICE: USD 55.00
Publisher : McGraw-Hill Professional
Author : Thomas Stridsman
SKU : 9780071435659

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Slowing Down to the Speed of Love

Slowing Down to the Speed of Love

VitalSource Product Catalog
Description : From the coauthor of the international bestseller Slowing Down to the Speed of Life "I believe this book has the capacity to touch something inside you­­deep enough to help you make significant, positive changes in your life."--from the Foreword by Richard Carlson, author of Don't Sweat the Small Stuff Bestselling author Joseph Bailey shows how to slow down and make time for the love that we want. His approach, based on principles of Health Realization that were espoused in his and Richard Carlson's international bestseller Slowing Down to the Speed of Life, can be applied to solving problems that almost every couple encounters. With the help of true stories from his own relationship and those of couples he has counseled, Bailey offers poignant lessons on how to see our partners anew and find the healthy self within that is capable of true love, forgiveness, and deep, satisfying intimacy. He explains how to nurture the seed of timeless love­­versus time-bound love­­that exists in all of us and offers a positive, commonsense model for finding and maintaining health relationships.
**** PRICE: USD 19.95
Publisher : McGraw-Hill Professional
Author : Joseph Bailey
SKU : 9780071435666

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Food Fight

Food Fight

VitalSource Product Catalog
Description : Advance Praise for Food Fight “Food Fight is a blueprint for the nation taking action on the obesity crisis. In his analysis, Brownell is balanced but bold, courageous and creative. A public health landmark.” --David A. Kessler, M.D., Dean, Yale School of Medicine, Former Commissioner of the Food and Drug Administration “We are indeed involved in a food fight. It is a fight for the health of America---especially our children. This book provides much of the necessary ammunition to win this fight.” --David Satcher, M.D., Ph.D., former Surgeon General, Director of the National Center for Primary Care, Morehouse School of Medicine “Provides a compelling approach to reverse the obesity epidemic now gripping our nation. Anyone concerned about this crisis, and that should include all Americans, will find this book enlightening.” --Walter C. Willett, M.D., Dr.P.H., Chair, Department of Nutrition, Harvard School of Public Health “Food Fight is a very informative, provocative, and well-written account of the role of food in the growing public health problem of obesity. I highly recommend it.” --Steven N. Blair, P.E.D., President and CEO, the Cooper Institute “Food Fight rings the alarm to enlist Americans in an effort to protect children from the ‘toxic environment’ that is leading to skyrocketing rates of obesity and other health problems.” --Michael F. Jacobson, Ph.D., Executive Director, Center for Science in the Public Interest “Kelly Brownell and colleagues were among the first to sound the alarm, that an increasingly "toxic environment" puts everyone, and especially children, at risk for obesity. Food Fight enters the front lines in the battle between public health and private profit.” --David S. Ludwig, M.D., Ph.D., Director, Obesity Program, Children’s Hospital Boston, Harvard Medical School How America is eating itself into a national health crisis and what we can do about it In Food Fight, one of the world's best-known and most respected experts on nutrition, obesity, and eating disorders delivers the sobering message that America is quickly succumbing to a "toxic" food environment guaranteed to produce obesity, disability, and death. Dr. Kelly D. Brownell goes beyond the bestselling Fast Food Nation to explore the roots of the obesity epidemic and the enormous toll it is taking on the nation's health, vitality, and productivity. And he offers an unflinching assessment of a culture that feeds its pets better than its children, that targets the poor and children as a market for high-calorie, low-nutrition junk food and manipulates children into poor eating habits with toy giveaways and in-school promotions. But Food Fight isn't all bad news. It is also an inspiring call to action from one of the nation's most effective public health advocates. Dr. Brownell suggests bold public policy initiatives for stemming the rising tide of obesity, diabetes, and heart disease, such as imposing taxes on junk food and using the proceeds to make healthy foods mor
**** PRICE: USD 19.00
Publisher : McGraw-Hill Professional
Author : Kelly Brownell
SKU : 9780071435673

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Who's Pulling Your Strings?: How to Break the Cycle of Manipulation and Regain Control of Your Life

Who's Pulling Your Strings?: How to Break the Cycle of Manipulation and Regain Control of Your Life

VitalSource Product Catalog
Description : A powerful program to stop manipulators in their tracks In Who's Pulling Your Strings?, Dr. Harriet B. Braiker, New York Times bestselling author of The Disease to Please, explains how depression, low self-esteem, anger, and feelings of helplessness can be caused by relationships with manipulative people. She exposes the most common methods of manipulators, and with the help of selfassessment quizzes, action plans, and how-to exercises, she helps you recognize and end the manipulative cycle for good.
**** PRICE: USD 20.00
Publisher : McGraw-Hill Professional
Author : Harriet Braiker
SKU : 9780071435680

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Discover True North

Discover True North

VitalSource Product Catalog
Description : A powerful formula for a life of achievement--starting now Created by leading motivational speaker and corporate trainer Anne Bruce, this highly effective plan helps participants discover their own "true north" in order to find a focus for success. Throughout Discover True North are invaluable exercises, worksheets, and insights for personal growth developed from Bruce's work with thousands of workshop members and clients throughout the world--from Sprint and Ben & Jerry's to The American Red Cross and the London Institute of Management. Unlike other goal-oriented processes that call for long-range three-to-five-year life plans, working through this unique fourweek formula helps unlock potential immediately--today. Readers will learn how to: Activate and learn to rely on the inner compass to define life direction Create a Life Board of Directors Make the critical choices that move life forward Pinpoint their emotional and intellectual competencies Discover the "Einstein Approach" to brining forth you own genius
**** PRICE: USD 20.00
Publisher : McGraw-Hill Professional
Author : Anne Bruce
SKU : 9780071435697

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UpDating!

UpDating!

VitalSource Product Catalog
Description : Straight-from-the-hip advice on how to find, date, and land that special person In this follow-up to her international bestseller How to Make Anyone Fall in Love With You, Leil Lowndes explains why, when it comes to the quest for true romance, no one needs to settle for anything less than Mr. or Ms. Right. Whether it's someone rich and classy, drop-dead gorgeous, with a high IQ, or truly honorable that a reader finds most desirable, Leil Lowndes shows how to weed out the frogs and find your own true prince or princess. Combining Lowndes's trademark wit and sage insights into human behavior with easy-to-master strategies and techniques, UpDating!: Offers readers a complete program for screening out the duds and finding, dating, and capturing the man or woman of their dreams Arms readers with different sets of techniques for attracting different categories of mates, including the gorgeous, the smart, the rich, the honorable, and others Helps romance seekers overcome selfdoubt, feel and act more confident, and be their best selves
**** PRICE: USD 22.95
Publisher : McGraw-Hill Professional
Author : Leil Lowndes
SKU : 9780071435703

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The Guide to Basic Cover Letter Writing

The Guide to Basic Cover Letter Writing

VitalSource Product Catalog
Description : A solid, well-written cover letter is crucial to getting a job interview. Written under the auspices of the Job and Career Information Services Committee of the Public Library Association--a group of librarians with many years of collective experience in researching and providing job assistance information--this practical guide provides easy-to-follow instruction in crafting outstanding cover letters for any type of position. Completely updated, it features guidance in job seeking effectively online and the best ways to showcase experience with the latest technologies.
**** PRICE: USD 13.00
Publisher : McGraw-Hill Professional
Author :
SKU : 9780071435727

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The Guide to Basic Resume Writing

The Guide to Basic Resume Writing

VitalSource Product Catalog
Description : From the first-time job seeker to those reentering the job market after an absence to those considering a career change, this comprehensive guide offers complete, easy-to-use guidelines for building a strong, effective resume. The only resume guide branded by the Public Library Association, this revised edition features all-new information on electronic resumes, the proper use of E-mail addresses and correspondence, and basic online job search strategies. It's a must-have for anyone seeking employment in today's demanding, highly competitive job market.
**** PRICE: USD 15.00
Publisher : McGraw-Hill Professional
Author :
SKU : 9780071435734

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Complete Folding Kayaker, Second Edition

Complete Folding Kayaker, Second Edition

VitalSource Product Catalog
Description : An encyclopedia of invaluable knowledge."--Canoe & Kayak Folding kayaks are the only seaworthy boats you can store in the corner of a small closet and carry to the bay, lake, river, or ocean of your choice. Ralph Díaz, editor and publisher of the Folding Kayaker newsletter for more than ten years, has used and worked on nearly all of the folding kayak models available and knows all the ins and outs of choosing, assembling, paddling, traveling, modifying, and maintaining them. The Complete Folding Kayaker, the first guide to choosing, using, and enjoying this most liberating of personal watercraft, is now updated with more boat reviews, more modification tips from readers of Folding Kayaker, and a new chapter on assembly. So pack your kayak for your next adventure on the water! "Indispensable."--Atlantic Coastal Kayaker "Ralph has written, quite literally, the folding kayaker's bible."--Robert Huszar, ANorAK "An essential resource for anyone interested in buying a foldable."--Outdoor Traveler "This book is the one to get if you want to find out about folding kayaks."--Cape Codder
**** PRICE: USD 19.95
Publisher : McGraw-Hill Professional
Author : Ralph Diaz
SKU : 9780071435741

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Wordplay

Wordplay

VitalSource Product Catalog
Description : Finally a fun way for children to learn to read and write Learning can and should be fun. Yet many students struggling to develop their reading and writing skills are discouraged by the sheer boredom associated with learning. Wordplay's unique game approach shows parents how to help their children discover the joy of reading and writing while having tons of fun together. Incorporating many multi-sensory and physical activity games-perfect for children who are frustrated by sitting at a desk all day--this unique guide helps students learn through touch, sound, and movement as well as sight. All games are flexible and require minimal materials and prep time. Parents can finally put away those dreary flash cards and instead teach their children in imaginative and amusing ways that will have their kids laughing and asking for more.
**** PRICE: USD 12.95
Publisher : McGraw-Hill Professional
Author : Lori Goodman
SKU : 9780071435765

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McGraw-Hill's Dictionary of American Idioms and Phrasal Verbs

McGraw-Hill's Dictionary of American Idioms and Phrasal Verbs

VitalSource Product Catalog
Description : McGraw-Hill's Dictionary of American Idioms is the most comprehensive reference of its kind, bar none. It puts the competition to shame, by giving both ESL learners and professional writers the complete low-down on more than 24,000 entries and almost 27,000 senses. Entries include idiomatic expressions (e.g. the best of both worlds), proverbs (the best things in life are free), and clich é s (the best-case scenario). Particular attention is paid to verbal expressions, an area where ordinary dictionaries are deficient. The dictionary also includes a handy Phrase-Finder Index that lets users find a phrase by looking up any major word appearing in it.
**** PRICE: USD 29.95
Publisher : McGraw-Hill Professional
Author : Richard A. Spears
SKU : 9780071435789

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Lost and Found

Lost and Found

VitalSource Product Catalog
Description : Spiritual leader Dr. Arthur Caliandro provides the tools to forge a life of growth, happiness, and new possibilities In an era where technology and social reforms have given us more freedom than ever before, many still struggle with feelings of isolation and fear. With Lost and Found,the beloved and highly respected Dr. Arthur Caliandro offers us comfort during these difficult times by giving us ways to tap into our limitless personal resources. His simple, unique, and profound insights teach us how to: Embrace struggle Understand the difference between good and bad anger Get past regret and self-pity Discover our right place in the world Take concrete action to overcome worry Gain strength from personal symbols Dust off our dreams and realize the best is about to happen Lost and Found gives practical strategies for lifting our lives to new levels of happiness, freedom, and personal growth.
**** PRICE: USD 16.95
Publisher : McGraw-Hill Professional
Author : Arthur Caliandro
SKU : 9780071435802

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The Fundamentals of Business-to-Business Sales & Marketing

The Fundamentals of Business-to-Business Sales & Marketing

VitalSource Product Catalog
Description : B2B sales and marketing executives have been hard-hit by increasing sales demands, plummeting budgets, and highly touted techniques that promise more than they deliver. The Fundamentals of Business-to-Business Sales & Marketing shows executives how to integrate traditional B2B selling methods with effective and proven new technologies. Covering database marketing, microclustering, accurate ROI measurement, and more, this no-nonsense book provides a dynamic, hands-on approach for selling more while spending less, and meeting today's relentless revenue and margin demands.
**** PRICE: USD 35.00
Publisher : McGraw-Hill Professional
Author : John Coe
SKU : 9780071435819

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Understanding Stocks

Understanding Stocks

VitalSource Product Catalog
Description : Everything a novice investor needs to know about getting started in stocks While dozens of books purport to be for the beginning investor, most "beginner" books assume a level of knowledge that true novices just don't have. Understanding Stocks is targeted to the beginning investor, providing a concise yet comprehensive overview of the stock market without subjecting readers to terms and ideas they can't understand and frankly, will probably never use. Written in an engaging and direct style, Understanding Stocks uses short, easy-toread chapters to provide a solid working knowledge of the stock market. Topics include: What is a stock? How to place a trade Evaluating a stock Knowing when to sell
**** PRICE: USD 18.00
Publisher : McGraw-Hill Professional
Author : Michael Sincere
SKU : 9780071435826

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Home Closing Checklist

Home Closing Checklist

VitalSource Product Catalog
Description : A concise, quick-reference guide to save money and headaches when closing on a home Fraught with arcane rituals, hidden traps and pitfalls, and confusing legal mumbo jumbo, the closing can be the most harrowing part of the home buying equation. Modeled after Robert Irwin's popular Home Buyer's Checklist, this book is packed with checklists, pointers, questions, and tactics that help a home buyer close the deal without losing his or her sense of humor, sanity, or shirt, including: A complete lowdown on what to ask, where to get the answers, and how much things cost A list of information and documents needed to ensure a closing goes smoothly Guidance on issues such as attorneys, bankers, title, inspections, insurance, surveys, and walk-throughs
**** PRICE: USD 26.00
Publisher : McGraw-Hill Professional
Author : Robert Irwin
SKU : 9780071435833

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Nasty People

Nasty People

VitalSource Product Catalog
Description : Fourteen years since its first publication, the bestsellerNasty People has been revised and updated to cover the motivations of nasty people, how to avoid confrontation with a nasty boss, how to handle a nasty spouse, and much more, including: How to break the cycle of nastiness A new understanding of personality disorders and depression Narcissism, nasty behavior, and self-doubt Nasty people and self-validation The role adrenaline plays in nasty behavior and our responses to it. Everyone knows a person who has been hurt, betrayed, or degraded by nasty individuals or has experienced it themselves. In three books, Jay Carter, Psy. D., shows readers how to stop this cycle of overt and covert abuse, without resorting to nasty tactics. Now for the first time, this series is released together to cover all areas of dealing with difficult people. With straight-talking advice, real-life anecdotes, and psychology that makes sense, Carter explains how to handle and stop painful behavior that harms both the perpetrator and the victim.
**** PRICE: USD 11.00
Publisher : McGraw-Hill Professional
Author : Jay Carter
SKU : 9780071435857

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Nasty Women

Nasty Women

VitalSource Product Catalog
Description : The newest book in Dr. Carter's series discusses the communication breakdown that sometimes creates nasty behavior in women, covers the many ways women are perceived by spouses, coworkers, family, and friends, and shows ways to repair the damage caused by behaviors often characterized as "female," including: Catty responses to questions or remarks Passive-aggressive tendencies Misunderstandings gone awry Nastiness as a defense mechanism Withdrawal from arguments or conflict Everyone knows a person who has been hurt, betrayed, or degraded by nasty individuals or has experienced it themselves. In three books, Jay Carter, Psy. D., shows readers how to stop this cycle of overt and covert abuse, without resorting to nasty tactics. Now for the first time, this series is released together to cover all areas of dealing with difficult people. With straight-talking advice, real-life anecdotes, and psychology that makes sense, Carter explains how to handle and stop painful behavior that harms both the perpetrator and the victim.
**** PRICE: USD 11.00
Publisher : McGraw-Hill Professional
Author : Jay Carter
SKU : 9780071435864

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Managing the Supply Chain

Managing the Supply Chain

VitalSource Product Catalog
Description : In today's environment of tight budgets and even tighter turnarounds, effective supply-chain management has become a core business requirement. Managing the Supply Chain adapts the number one supply-chain book on the college market to examine how professionals can consistently turn supply-chain strategy into a competitive advantage. This results-based book examines the experiences of today's most accomplished companies to demonstrate supply-chain innovation at work in the marketplace.
**** PRICE: USD 48.00
Publisher : McGraw-Hill Professional
Author : David Simchi-Levi
SKU : 9780071435871

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Power Sales Writing

Power Sales Writing

VitalSource Product Catalog
Description : Power Sales Writing is a brisk, no-nonsense guide to writing sales messages guaranteed to grab and hold a prospect's attention. With this book in hand, everyone from salespeople to marketing managers to business executives will quickly and painlessly master the essence of effective sales writing to win the sale or client. This book includes: Lists of power words and phrases Editing and revision techniques Tips on how to break bad news and achieve desired outcomes Advice on translating sales skills into copy Techniques for getting prospects to act by articulating their needs
**** PRICE: USD 10.95
Publisher : McGraw-Hill Professional
Author : Sue A. Hershkowitz-Coore
SKU : 9780071435888

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The Art of M&A Structuring

The Art of M&A Structuring

VitalSource Product Catalog
Description : Real-world advice for determining the most advantageous structure in a merger, acquisition, or buyout The actual structuring of a merger or acquisition is key to the success of the entire procedure. The Art of M&A Structuring explores ways to approach a deal as an investment and satisfy the often conflicting financial and operational goals of all parties, from buyers and sellers to investors and lenders. Written in the trademark Q&A style that made The Art of M&A a landmark business bestseller, this book is filled with real-world examples and cases. Decision makers in any organization will quickly find the M&A information and insights they need, including: Up-to-date GAAP and tax considerations Advantages and disadvantages of spin-offs and spin-outs Special considerations for off-balance-sheet transactions
**** PRICE: USD 60.00
Publisher : McGraw-Hill Professional
Author : Alexandra Reed Lajoux
SKU : 9780071435932

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When the Market Moves, Will You Be Ready?

When the Market Moves, Will You Be Ready?

VitalSource Product Catalog
Description : Interactive exercises and trading guidelines for using today's most strategically advanced "event-trading" technique High-profile events and announcements can cause tremendous swings in stocks and sectors, and often point out tremendous opportunities to investors who know how to read them. When the Market Moves, Will You Be Ready? is a "how-to" for knowing which events matter versus which are meaningless, and how to take advantage of the former for consistent trading success. Emphasizing the practical side of trading, When the Market Moves, Will You Be Ready? features exercises, Q&As, and checklists for using investing techniques in day, swing, value, or virtually any other trading or investing style. This hands-on book explores: Techniques for finding the best stock in a given sector Methods for profitably combining technical and fundamental analysis Ways to continually assess market and sector trends
**** PRICE: USD 24.00
Publisher : McGraw-Hill Professional
Author : Peter Navarro
SKU : 9780071435949

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The Resume.Com Guide to Writing Unbeatable Resumes

The Resume.Com Guide to Writing Unbeatable Resumes

VitalSource Product Catalog
Description : The nation's #1 online resume service offers its exclusive advice on how to craft a winning resume The Resume.com Guide to Writing Unbeatable Resumes draws upon the author's considerable expertise, as well as the vast Resume.com database, to arm job seekers with: Sample resumes for every profession and job category, at every level, from entrylevel to executive A comprehensive database of keywords, arranged by industry Electronic job-hunting advice and strategies, with tips on how to make any resume stand out online A detailed Before & After resume trouble-shooting worksheet Job seekers will also find an exciting added value with this essential text. With the purchase of this book, they'll be able to receive a free resume consultation with one of Resume.com's career consultants!
**** PRICE: USD 19.00
Publisher : McGraw-Hill Professional
Author : Warren Simons
SKU : 9780071435963

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Compensating the Sales Force: A Practical Guide to Designing Winning Sales Compensation Plans

Compensating the Sales Force: A Practical Guide to Designing Winning Sales Compensation Plans

VitalSource Product Catalog
Description : Compensating the Sales Force is a uniquely jargon-free, how-to guide to all major sales compensation concepts and formulas. Using real-world examples, guru David J. Cichelli: Helps readers select the right compensation strategy for their firm Provides step-by-step guidance to implementing various approaches Simplifies the mathematical formulas that are a thorn in most manager's side
**** PRICE: USD 39.95
Publisher : McGraw-Hill Professional
Author : David J. Cichelli
SKU : 9780071435970

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Raising a Self-Disciplined Child: Help Your Child Become More Responsible, Confident, and Resilient

Raising a Self-Disciplined Child: Help Your Child Become More Responsible, Confident, and Resilient

VitalSource Product Catalog
Description : Learn to raise a self-disciplined child who is confident, independent . . . and happy. Raising a Self-Disciplined Child is the groundbreaking book parents have been waiting for--a remarkably positive approach to a style of discipline that builds children up-from the acclaimed authors of Raising Resilient Children. Filled with realistic, practical strategies and sample scenarios, it shows you ways to teach children of any age, from preschool to adolescence, the value of self-control, self-reliance, and self-assurance--the all-important skills that will last a lifetime. Praise for Raising Resilient Children “Practical and clear in its suggestions, direct and supportive in its tone, Raising Resilient Children is the perfect book for parents searching for a caring method to help their children grow into healthy, loving, and mature adults.” --William Pollack, Ph.D., author of Real Boys “Brooks and Goldstein help mothers and fathers focus on their child's strengths, not on his or her weaknesses. The result is a happier, more resilient child.” --Michael Thompson, Ph.D., author of i>Raising Cain
**** PRICE: USD 17.00
Publisher : McGraw-Hill Professional
Author : Dr. Robert Brooks
SKU : 9780071435987

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Design for Six Sigma

Design for Six Sigma

VitalSource Product Catalog
Description : Here's the book that clearly and logically answers the complex question quality managers and product developers face almost every day: WHICH PRODUCT DEVELOPMENT TOOLS SHOULD I USE AND WHEN? This much-needed, well-written roadmap for robust, efficient product development features:* All the coverage needed to implement six sigma in any manufacturing concern* A complete review of both traditional and contemporary design methods* Systems discussed include: DOE (Design Of Experiment), Taguchi Method, QFD (Quality Function Deployment), Axiomatic Design, and TRIZ (Theory for Inventive Problem-Solving)* Practical examples to highlight important elements of each system* A unique multi-systems approach to designing products, incorporating the traditional and contemporary methods discussed, detailing how and when to use them* Valuable assistance when preparing for certification exams
**** PRICE: USD 89.95
Publisher : McGraw-Hill Professional
Author : Kai Yang
SKU : 9780071435994

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Business and Corporate Aviation Management

Business and Corporate Aviation Management

VitalSource Product Catalog
Description : Here is a comprehensive and practical guide to choosing a business aviation model, setting it up, and making it work. The author, who has more than four decades in the aviation industry, skillfully blends business and aviation issues to provide solid decision-making strategies and smart operating practices for the establishment and management of business aircraft.* Explains methods of evaluating air transportation needs and choosing appropriate means to meeting them* Provides detailed how-to information for aviation personnel on running a flight department* Ties all facets of business aviation operation together: business, operations, administration, and financial* Covers regulatory requirements, policies, scheduling, planning, security, safety, training, and more* Includes extensive compilation of forms and checklists
**** PRICE: USD 59.00
Publisher : McGraw-Hill Professional
Author : John Sheehan
SKU : 9780071436007

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180 Creative Ideas for Getting Students Involved, Engaged, and Excited

180 Creative Ideas for Getting Students Involved, Engaged, and Excited

VitalSource Product Catalog
Description : From the editors of The Teacher's Calendar and Chase's Calendar of Events comes an indispensable classroom resource for educators of grades K-8. Here are 180 lesson plan supplements--one for each day of the school year--that will give teachers ready access to an abundance of practical, do-able activities and listings of very helpful resources to enrich lessons and encourage student participation. Ideas are presented chronologically by month, but are also keyed by subject area (math, science, language arts, etc.) for maximum ease of use.
**** PRICE: USD 22.00
Publisher : McGraw-Hill Professional
Author :
SKU : 9780071436014

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Buying Real Estate Foreclosures

Buying Real Estate Foreclosures

VitalSource Product Catalog
Description : ... want to buy a house or other real estate below market value? If so, read this book."--Robert J. Bruss, syndicated real estate columnist Home foreclosures are at a ten-year high, and this new edition of Melissa Kollen-Rice's bestselling guide fills readers in on everything they need to know to find and finance real estate bargains from banks, S&Ls, public auctions, government agencies, and other sources. Packed with worksheets, checklists, and contact directories, Buying Real Estate Foreclosures is the resource for novices and pros alike. This fully revised and updated edition features: Guidance on pitfalls, hidden costs, sources of foreclosure lists, and creative financing strategies Valuable sample forms and documents A new chapter--"What the banks don't want you to know: why are they so motivated to sell?" New strategies to help investors cut through the red tape In-depth discussions of the benefits and risks of all types of financing A completely updated pre-bid checklist
**** PRICE: USD 25.00
Publisher : McGraw-Hill Professional
Author : Melissa S. Kollen-Rice
SKU : 9780071436021

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Quantitative Trading Strategies

Quantitative Trading Strategies

VitalSource Product Catalog
Description : Harnessing the Power of Quantitative Techniques to Create a Winning Trading ProgramLars Kestner Quantitative Trading Strategies takes readers through the development and evaluation stages of today's most popular and market-proven technical trading strategies. Quantifying every subjective decision in the trading process, this analytical book evaluates the work of well-known "quants" from John Henry to Monroe Trout and introduces 12 all-new trading strategies. It debunks numerous popular misconceptions, and is certain to make waves--and change minds--in the world of technical analysis and trading.
**** PRICE: USD 74.00
Publisher : McGraw-Hill Professional
Author : Lars Kestner
SKU : 9780071436038

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Business Plans that Work

Business Plans that Work

VitalSource Product Catalog
Description : Today's top experts in entrepreneurship deliver a streamlined, step-by-step guide for crafting effective business plans "Timmons is one of the two most powerful minds in entrepreneurship in the nation." --Success Business Plans That Work arms entrepreneurs and small business owners with an easy-to-follow template for writing persuasive business plans, along with proven models that can be used to analyze potential business opportunities from initial idea to viable venture. This value-packed book will show both entrepreneurs and current business owners how to: Determine what to include in each plan, why, and for whom Recognize and avoid common pitfalls in the process Use the renowned "Timmons Model" to analyze potential business opportunities
**** PRICE: USD 20.00
Publisher : McGraw-Hill Professional
Author : Jeffry A Timmons
SKU : 9780071436045

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Money Mistakes You Can't Afford to Make

Money Mistakes You Can't Afford to Make

VitalSource Product Catalog
Description : An easy-to-follow map for successfully navigating the perils of personal financial planning When it comes to their own finances, most people don't know what to do--or what not to do--until it's too late. Money Mistakes You Can't Afford to Make is an easy-to-follow rule book for recognizing and avoiding the ordinary, often-overlooked financial missteps that can ruin the best-laid financial plans, and haunt investors for years. Written by popular U.S. News & World Report editor and columnist Paul Lim, this book covers the most common money management traps. From "mortgaging" your 401(k) to not getting life insurance, it shows readers how to sidestep blunders, or even turn them into positives, by: Planning for specific life events and future needs Implementing necessary strategies for spending Determining when to follow fads or stay the course
**** PRICE: USD 22.00
Publisher : McGraw-Hill Professional
Author : Paul Lim
SKU : 9780071436052

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Airport Planning & Management

Airport Planning & Management

VitalSource Product Catalog
Description : * A one-stop source for current developments, cutting-edge planning and managing techniques, new technologies, statistics, trends, and regulatory issues* Expert guidance on airport site selection, design, access, financing, law and regulation, security, capacity, and technological advances* NEW and expanded airspace and air traffic control system coverage* NEW breakout of key Federal Aviation Regulations, Advisory Circulars, forms, etc.
**** PRICE: USD 55.00
Publisher : McGraw-Hill Professional
Author : Alexander Wells
SKU : 9780071436069

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No-Nonsense Finance

No-Nonsense Finance

VitalSource Product Catalog
Description : Today's most powerful personal finance website transfers its take-noprisoners approach to the printed page Errold Moody and his website efmoody.com have gained a substantial grassroots following --and praise from Forbes, Business- Week, USA Today, and others--for their straight-talking approach and hands-on guidance in all areas of personal finance. No-Nonsense Finance brings the website's wealth of information to a concise yet comprehensive guidebook, outlining a commonsense program for saving regularly, investing wisely, and resisting the impulse to buy unnecessary products and advice. From showing readers how to find advisers they can trust to dispelling myths about asset allocation, dollar-cost averaging, and more, No-Nonsense Finance is the ideal financial reference. Readers will enjoy, and profit from, Moody's irascible, often irreverent advice, including: Why one should never buy stocks from a stockbroker Basic estate planning issues demystified "Caveat Investor" sidebars to highlight key points
**** PRICE: USD 22.00
Publisher : McGraw-Hill Professional
Author : Errold F. Moody
SKU : 9780071436076

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All About Market Timing

All About Market Timing

VitalSource Product Catalog
Description : Shell-shocked investors have lost patience with the traditional buy-and-hold approach to investing. All About Market Timing arms investors with simple, easy-to-use timing techniques that they can use to enter rising markets, exit (or go short) falling markets, and make consistent profits in both market environments while protecting against catastrophic losses. Compelling arguments demonstrate the superiority of basic timing over buy-and-hold, while step-by-step instructions show how uncomplicated timing can be. Specific investment vehicles are recommended that fit well into most timing strategies. Investors who want to time the market using their own strategies are provided with information on available software and Web sites. And those investors who are looking for advisors to help them are provided with unbiased rating services to help them select the advisor that is best for them.
**** PRICE: USD 22.00
Publisher : McGraw-Hill Professional
Author : Leslie N. Masonson
SKU : 9780071436083

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The Young Couple's Guide to Growing Rich Together

The Young Couple's Guide to Growing Rich Together

VitalSource Product Catalog
Description : Financial strategies that help couples start off on the right foot Couples today face a far more complex financial environment than their parents could have imagined. The Young Couple's Guide to Growing Rich Together addresses issues unique to those just starting out--from limited incomes and college debt to home purchases, new babies, and more--and provides the knowledge and tactics necessary for juggling these financial responsibilities while also working on the nonfinancial aspects of a still-developing relationship. Featuring strategies that are both sensible and realistic, this financial planning guide explains how to tackle the smaller issues before they grow to take on a life of their own. Sample topics include: Techniques for combining personal budgets Determining whether a prenuptial agreement is appropriate How to address financial "differences of opinion
**** PRICE: USD 22.00
Publisher : McGraw-Hill Professional
Author : Jill Gianola
SKU : 9780071436090

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Marketing ROI

Marketing ROI

VitalSource Product Catalog
Description : ROI (Return on Investment) is today's key business tool for measuring how effectively money was spent--yet few marketing managers receive any ROI training at all. Marketing ROIchanges all that, showing marketing pros at every level how to use ROI and other financial metrics to support their strategic decision making. This comprehensive book details how an accurate working knowledge of ROI is essential for using the latest marketing measurements, and provides insights for gaining the greatest competitive advantage from the skilled use and understanding of ROI concepts.
**** PRICE: USD 47.00
Publisher : McGraw-Hill Professional
Author : James Lenskold
SKU : 9780071436106

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The Talent Management Handbook

The Talent Management Handbook

VitalSource Product Catalog
Description : The Talent Management Handbook explains how organizations can identify and get the most out of “high-potential people” by developing and promoting them to key positions. The book explains: 1. A system for integrating three human resources “building blocks”: organizational competencies, performance appraisal, and forecasting employee/manager potential 2. Six human resources conditions necessary for organization excellence 3. How to link your employee assessment process to career planning and development The Talent Management Handbook will help you design career plans that boost employee morale, as well as create and sustain excellence in your organization. It is full of simple, efficient, easy-to-follow methods for assessing, planning, and developing high-value people to meet your organization’s current and future needs. And it will help you combine your organization’s diverse human resources activities into a single, cogent system. Featuring best practices from leading companies as well as contributions from field experts who hold top positions in such leading HR consultancies as AON Consulting, The Hay Group, Hewitt Associates, Right Management Consulting. Sibson Consulting, and Towers Perrin, The Talent Management Handbook is an authoritative resource for creating and maintaining excellence in your organization through people management.
**** PRICE: USD 55.00
Publisher : McGraw-Hill Professional
Author : Lance A. Berger
SKU : 9780071436120

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Small Business Solutions

Small Business Solutions

VitalSource Product Catalog
Description : Proven tools for solving today's most persistent entrepreneurial headaches--and keeping the focus on business growth Operating a small business presents entrepreneurs with a continuing series of problems that need to be solved--and, usually, the smaller the business, the bigger the problems. Small Business Solutions focuses on 13 crises that crop up again and again in most small businesses, and details how entrepreneurs have identified and successfully solved them. As a longtime consultant to start-up businesses, Robert Hisrich has seen these solutions work in scores of small businesses, both in the United States and abroad. He divides Small Business Solutions into three categories--marketing, finance, and overall management--and provides market-proven solutions to problem areas in each: Sales & Marketing--Turning sales into profits, focusing a business Finance--Raising capital, monitoring and managing cash flow, valuing a business Management--Choosing the right partner, changing style as a business grows, and more
**** PRICE: USD 20.00
Publisher : McGraw-Hill Professional
Author : Robert D Hisrich
SKU : 9780071436137

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Techniques of Tape Reading

Techniques of Tape Reading

VitalSource Product Catalog
Description : How to use trading's most time-honored technique to reap profits in today's fastmoving, point-and-click markets Tape reading is among the oldest and most successful methods of technical analysis. Techniques of Tape Reading shows traders how to incorporate the best aspects of tape reading into a modern trading plan, by understanding the correlation between volume and price and simply trading off what a stock's price movement is telling them to do. A practical, how-to guide for using tape reading to improve trading decisions in today's screen trading environment, Techniques of Tape Reading discusses: Profitable use of tape reading in both swing and day trading How the best traders condition their minds and mind-sets Tape reading techniques for up, down, and nontrending markets
**** PRICE: USD 63.00
Publisher : McGraw-Hill Professional
Author : Vadym Graifer
SKU : 9780071436144

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Spanish Among Amigos

Spanish Among Amigos

VitalSource Product Catalog
Description : One of the biggest hurdles to mastering a second language is learning how to speak naturally. Here is a humorous, one-of-a-kind program that teaches readers how to carry a conversation without sounding stilted or awkward. Spanish Among Amigosallows language learners to eavesdrop on two native speakers and their befuddled English-speaking friend Tom. As they talk about a host of topics, the reader becomes accustomed to conversing naturally in Spanish. Each of the book's 21 units of dialogue includes: A multiple-choice comprehension check A vocabulary quiz Hints on grammar and usage
**** PRICE: USD 19.00
Publisher : McGraw-Hill Professional
Author : Nuria Agulló
SKU : 9780071436151

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The Project Manager's Pocket Survival Guide

The Project Manager's Pocket Survival Guide

VitalSource Product Catalog
Description : Troubleshooting tips and techniques for keeping projects and management careers on track Bestselling author James P. Lewis has become today's number one authority on the rules of project management in virtually any industry or environment. Now, in The Project Manager's Pocket Survival Guide, Dr. Lewis focuses on areas that are often the largest stumbling blocks to project managers both new and experienced, and provides the practical skills and hidden keys necessary for completing projects on time and within budget. Providing numerous case studies of project management successes and failures in the field, this no-nonsense book explains how to maintain project consistency and success in today's environment of fast change and even faster innovation. Managers will obtain new tools and insights for: Understanding the politics of projects Running a successful, results-driven meeting Managing effectively in the project environment
**** PRICE: USD 27.00
Publisher : McGraw-Hill Professional
Author : James P. Lewis
SKU : 9780071436168

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kidfluence

kidfluence

VitalSource Product Catalog
Description : Kidfluence details the latest research on the demographic and socio-cultural trends of young adults born after 1980--Generation Y. This "what works and what doesn't" book provides marketers and advertisers with sometimes-surprising findings on what information and products these kids really want, and how to reach them most effectively without turning them off completely.
**** PRICE: USD 32.95
Publisher : McGraw-Hill Professional
Author : Anne Sutherland
SKU : 9780071436175

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Real Estate Investing From A to Z

Real Estate Investing From A to Z

VitalSource Product Catalog
Description : Investors rocked by today's stock market woes are increasingly turning to real estate. Real Estate Investing from A to Z has become recognized in previous editions for explaining this potentially lucrative field in no-nonsense, easy-to-understand terms, while at the same time providing detailed information suitable for more seasoned investors. Substantially revised and updated chapters include discussions of REITs, risk reduction, the investment potential of single-family homes, group investments and joint ownership, and more.
**** PRICE: USD 19.95
Publisher : McGraw-Hill Professional
Author : William H Pivar
SKU : 9780071436182

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Let's Ask Michael

Let's Ask Michael

VitalSource Product Catalog
Description : Michael Payne--popular host of the hit HGTV's hit series Designing for the Sexes--brings his unique talent and expertise to this beautiful and practical reference designed to help homeowners find stylish solutions to today's most common and challenging home design dilemmas. YOU ASKED HIM, NOW HE'S ANSWERING Through emails, internet chats, and attendance at his seminars, Michael's fans have directly asked him to solve their most difficult design dilemmas. This beautiful reference delivers the answers they seek in a style that captures Michale's trademark wit and charm. Questions range from the common to the outrageous, providing always informative -- and often amusing -- reading. * Beautifully illustrated with 175 full-color photos * Features a logical room-by-room approach * Convenient format features each problem and solution presented across a single two-page spread * Covers living rooms, family rooms, master bedrooms, kitchens, bathrooms, work spaces, child's room, and more * Packed with advice, ideas, and tips on lighting, upholstery, storage, and accessories * Includes an informative Basic Questions chapter
**** PRICE: USD 28.00
Publisher : McGraw-Hill Professional
Author : Michael Payne
SKU : 9780071436199

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The 10 Immutable Laws of Power Selling: The Key to Winning Sales, Wowing Customers, and Driving Profits Through the Roof

The 10 Immutable Laws of Power Selling: The Key to Winning Sales, Wowing Customers, and Driving Profits Through the Roof

VitalSource Product Catalog
Description : Reveals the secrets behind the phenomenal success of today's top sales professionals In The 10 Immutable Laws of Power Selling, leading sales consultant and trainer James DeSena reveals the secret behind the uncanny success of an elite group of sales professionals who consistently break all records, in every selling environment. DeSena shows how the most exceptional performers in the sales arena are those who act like leaders--they take the lead in meeting new challenges, and they adapt to those challenges with innovative solutions and added value for grateful customers. With the help of stories from American Express, Honeywell, The Gap, and other top companies, DeSena teaches readers: The 10 key imperatives for becoming an exceptional performer in today's selling environment How to apply the principles of leadership to win and keep loyal customers, make more sales, and earn higher commissions-- even in a recession How to identify clients' needs and create solutions to fit those needs How to build strong relationships with customers and manage those relationships for long-term success
**** PRICE: USD 16.95
Publisher : McGraw-Hill Professional
Author : James Desena
SKU : 9780071436205

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IMC, The Next Generation

IMC, The Next Generation

VitalSource Product Catalog
Description : Strategies for binding customers to an organization--by determining the information they want and giving it to them In 1993, Don Schultz showed marketers how to coordinate their organizations' entire communications programs with the seminalIntegrated Marketing Communications. InIMC--The Next Generation, Schultz offers a refined and updated approach to the IMC model, one that goes beyond the messages an organization chooses to send to encompass the information that the customer wishes to receive or have access to. IMC--The Next Generation shows marketers how to build sustainable competitive advantage and ROI by combining and coordinating all methods through which buyers and sellers come together. Numerous cases and real-world examples reveal how to use today’s IMC model to: Integrate internal and external communications programs Influence customers at every contact point Build long-term brand relationships
**** PRICE: USD 53.00
Publisher : McGraw-Hill Professional
Author : Don E Schultz
SKU : 9780071436212

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The Teenage Investor

The Teenage Investor

VitalSource Product Catalog
Description : A Wall Street wiz kid teaches teens all about investing At the age of 8, when most kids look no further than baseball cards and video games, young Tim Olsen bought his first stock. Now, with a diverse portfolio in hand, this13-year-old wunderkind has written The Teenage Investor. Olson explains for teens, Gen-Xers, and their parents how to build wealth in the stock market by starting now. He then outlines a simple, step-by-step program to begin building a lifelong portfolio. Tim's fresh perspective and wisdom-beyond his-years make The Teenage Investor a welcome relief from the standard "how to get rich" investment book. Writing with knowledge and insight of a market veteran, he tells young and first-time investors: How to invest in stocks, bonds, and mutual funds Unique wealth-building plans for young investors Methods for building a solid investment portfolio at any age
**** PRICE: USD 14.95
Publisher : McGraw-Hill Professional
Author : Timothy Olsen
SKU : 9780071436229

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Streetsmart Guide to Valuing a Stock

Streetsmart Guide to Valuing a Stock

VitalSource Product Catalog
Description : Traders and investors spend fortunes in time and money trying to gauge the real value of individual stocks. The Streetsmart Guide to Valuing a Stock introduces proven techniques for analyzing a stock's value, spotting undervalued and overvalued stocks, and understanding the impact of interest rate changes and earnings reports on stock prices. New topics include: Finance theory in the stock valuation process Short-term stock price versus long-term value Use of valuation models to uncover misstatements and outright fraud
**** PRICE: USD 42.00
Publisher : McGraw-Hill Professional
Author : Gary Gray
SKU : 9780071436236

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Handyman's Handbook

Handyman's Handbook

VitalSource Product Catalog
Description : The ONLY book available that provides a blueprint for running a successful handyman business. Filled with hands-on, how-to information and dozens of time-saving tips, this resource is valuable to anyone who enjoys working with their hands and wants to be happily--and profitably--self-employed. * Where and how to learn what you need to know * Acquire the necessary tools and materials * Adapting your car or truck * How to find and keep customers
**** PRICE: USD 24.95
Publisher : McGraw-Hill Professional
Author : David Koenigsberg
SKU : 9780071436243

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How to Make the Most of Every Media Appearance

How to Make the Most of Every Media Appearance

VitalSource Product Catalog
Description : Tips for saying the right things when the cameras are rolling and the reporters are taking notes In today's media-saturated business arena, "good press" is vital for everything from proactive public relations to post-disaster damage control. One wrong move, or slip of the tongue, can be fatal. How to Make the Most Out of Every Media Appearanceshows anyone how to face the public through the media, and represent his or her business or industry with poise, confidence, and the ability to deliver a positive message without being sidetracked or distracted. Written by George Merlis, an Emmy-awardwinning network television producer and top media trainer, this situation-specific book is filled with fascinating examples of how to say the right--and wrong--thing. It outlines a step-by-step program for: Defining a message and making it media-friendly Understanding what a media outlet is really looking for Concisely and accurately delivering a message--and no more
**** PRICE: USD 16.95
Publisher : McGraw-Hill Professional
Author : George Merlis
SKU : 9780071436250

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See Johnny Read!

See Johnny Read!

VitalSource Product Catalog
Description : A compelling text you will refer to over and over again."--Jane Browning, Executive Director, Learning Disabilities Association of America "An excellent guide for parents... replete with concrete examples and information."--Dr. James Garbarino, author of Lost Boys and Parents Under Siege Of the estimated 10 million U.S. students who struggle with learning to read, the vast majority are boys. Research shows that if these children do not "close the gap" before they finish third grade, they are likely to remain functionally illiterate throughout their lives. See Johnny Read! is the first book to offer practical, proven, and timely ways for parents to help their boys with this critical skill. Written by an expert teacher and educational consultant, this much-needed book answers essential questions, including: When does a reading delay become a reading problem ? How, when, and where should I look for tutoring ? How can I get the best help from the school ? How can my son avoid (or overcome)the "Bad Boy" label ? How can I help my son learn to read--and enjoy reading--at home ?
**** PRICE: USD 22.00
Publisher : McGraw-Hill Professional
Author : Tracey Wood
SKU : 9780071436267

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Inside Mrs. B.'s Classroom

Inside Mrs. B.'s Classroom

VitalSource Product Catalog
Description : A respected journalist turned-teacher reveals what's really happening in America's schools In 1999, Chicago Sun-Times veteran Leslie Baldacci left her prestigious, twenty-five year career to teach at a public school in one of Chicago's roughest South Side neighborhoods. As she later commented, "I thought I knew rough. I thought I had answers. I didn't know jack." But Baldacci never looked back, and the result is Inside Mrs. B's Classroom, a compelling, first-hand narrative from the trenches of the inner-city school system that addresses one of society's most critical issues from gritty, daily personal experience. An expert on Chicago's massive education reform efforts even before she turned in her press credentials, Baldacci adds an informed, intellectual layer to this insightful, engaging work. In an era in which many people talk about wanting to make a difference, Baldacci has done so. Here she shares the whole picture, from the unrealistic expectations to the surprises--good and bad--that make up education today. Above all, she shows how an individual can, did--and continues to--make a difference in the lives of American children.
**** PRICE: USD 32.00
Publisher : McGraw-Hill Professional
Author : Leslie Baldacci
SKU : 9780071436274

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Value Investing Today

Value Investing Today

VitalSource Product Catalog
Description : Updated data and insights to help value investors address the realities of today's markets On the heels of recent stock market tumbles and deceptions, value investing--the staple of investing greats from Benjamin Graham to Warren Buffett--has roared back into the spotlight. Value Investing Today returns with a new edition, filled with updated information and advice to give investors the skills and knowledge to become successful value investors. Broader in scope than previous editions, this third edition offers fresh lessons investors can use to uncover stocks that are, for whatever reason, underpriced in relation to their value. Updates to this edition include: New chapters on the psychology of investing and corporate governance Expanded discussions on the importance of margin of safety Increased correlations among world markets, and how to capitalize on them
**** PRICE: USD 32.50
Publisher : McGraw-Hill Professional
Author : Charles Brandes
SKU : 9780071436281

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Woman's Best Friend

Woman's Best Friend

VitalSource Product Catalog
Description : The first book specifically written for women and their dogs Expert dog trainer Babette Haggerty-Brennan looks at the special issues unique to dogowning women in Woman's Best Friend. With warmth, humor, and expert experience, Babette explores the personalities of different breeds, and their needs as they relate to a woman's specific lifestyle. Unlike other training books, this unique guide offers advice and suggestions specifically for women, whose needs and nature require special consideration. Topics include: Choosing a family dog Preparing and training for a new baby Using effective commands Dealing with embarrassing dog behavior such as sniffing, eating underwear, excessive barking, and more Avoiding being overpowered by the dog, i.e. leash tugging, leash breaking, door crashing In this fascinating and informative book, women get the advice and help they want to find a dog that fits their specific needs.
**** PRICE: USD 14.95
Publisher : McGraw-Hill Professional
Author : Babette Haggerty-Brennan
SKU : 9780071436298

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The Seven Keys to Managing Strategic Accounts

The Seven Keys to Managing Strategic Accounts

VitalSource Product Catalog
Description : Market-proven strategies to generate competitive advantage by identifying and always taking care of your best customers The Seven Keys to Managing Strategic Accounts provides decision makers with a proactive program for profitably managing their largest, most critical customers--their strategic accounts. Drawing on the expertise of S4 Consulting, Inc., a leading-edge provider of strategic account consulting, and Miller Heiman, a global sales training leader serving many Fortune 500companies, this how-to book shows how many of today's market leaders have learned to focus on their most profitable customers, avoiding or overcoming common errors before they become relationship-crippling disasters. Placing its total focus on the design and implementation of cost-effective strategic account management programs, this hands on book provides: A world-class competency model for strategic account managers Techniques for developing a program to manage and grow "co-destiny" relationships Examples and cases from Honeywell, 3M,and other leading corporations
**** PRICE: USD 34.00
Publisher : McGraw-Hill Professional
Author : Sallie Sherman
SKU : 9780071436304

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The New Reality of Wall Street

The New Reality of Wall Street

VitalSource Product Catalog
Description : An investor's survival guide to avoiding costly dangers in today's uncertain markets That the "bubble burst" in 2000 is really a misnomer. The fall of the markets actually marked a seldom-seen--but always dangerous--triple waterfall. In The New Reality of Wall Street, Donald Coxe--a huge name in institutional investment circles--provides shaky investors with the reassuring knowledge and guidance they need to recoup recent investment losses, and weather a financial storm that is still far from over. While Coxe warns that the third leg of the triple waterfall is still alive, he shows there are profits to be made. The New Reality of Wall Street tells investors where to look--and what to look for--to invest profitably despite the prevailing doom and gloom as it discusses: How to understand and profit from the triple waterfall phenomenon What the fall of the dollar means to future investors Which direction inflation should turn, and why
**** PRICE: USD 21.95
Publisher : McGraw-Hill Professional
Author : Donald Coxe
SKU : 9780071436311

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Stock Options and the New Rules of Corporate Accountability

Stock Options and the New Rules of Corporate Accountability

VitalSource Product Catalog
Description : As a former CEO and independent director of several corporations, I find Don Delves' discussion of executive compensation -- including detailed and insightful reviews of the issues involving stock options -- to be exceedingly instructive. This is a book that members of compensation committees, indeed all corporate board members should read." -B. Kenneth West, Former CEO, Harris Trust and Savings Bank and member of several corporate boards. Guidelines for curbing today's stock option abuses, and making "payment for performance" the new imperative Stock options account for up to 90 percent of the average CEO's compensation--despite a falling stock market and often plunging corporate earnings. Stock Options and the New Rules of Corporate Accountability examines this hot-button issue, proposing new methodologies and techniques for better aligning stock options, executive compensation, performance rewards, and accounting, and making sense of what has become today's most controversial form of compensation. Executive compensation authority Don Delves explains how high-profile corporations like GE and Coca-Cola have opted to expense stock options and have adjusted their policies to prevent options from becoming disincentive tools, and he shows others how to follow suit. In addition, Delves gives decision makers the knowledge they need to: Increase accountability by treating stock options as expenses Balance options with other incentives Create healthier contracts between employers and employees
**** PRICE: USD 39.95
Publisher : McGraw-Hill Professional
Author : Donald P. Delves
SKU : 9780071436328

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Rath & Strong's Six Sigma Team Pocket Guide

Rath & Strong's Six Sigma Team Pocket Guide

VitalSource Product Catalog
Description : The companion follow-up to one of the bestselling Six Sigma books ever published An alarming number of Six Sigma projects are failing--not because of misuse of Six Sigma's statistical tools but because of internal politics and poor communication between team members and the rest of the organization. The Rath & Strong's Six Sigma Team Pocket Guide helps team leaders and members reverse this trend, explaining the interpersonal and political skills needed to make each Six Sigma project a success. Written in the "pocket guide" format that proved so successful with the first Rath &Strong guide, and based on the firm's popular Six Sigma training workshops, this handy reference will show Six Sigma team leaders and members how to: Get buy-in and cooperation from all levels of the organization Lead or participate in productive team meetings Plan the people/team side just as they would plan the technical side
**** PRICE: USD 19.00
Publisher : McGraw-Hill Professional
Author : Rath & Strong
SKU : 9780071436335

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Career Warfare: 10 Rules for Building a Successful Personal Brand and Fighting to Keep It

Career Warfare: 10 Rules for Building a Successful Personal Brand and Fighting to Keep It

VitalSource Product Catalog
Description : FROM THE NATIONAL BESTSELLING AUTHOR OF BRAND WARFARE A genuine winner shows you how to stand out from the crowd As the youngest-ever CEO of John Hancock Financial Services and the bestselling author of Brand Warfare, David D'Alessandro knows plenty about breaking away from the pack. In Career Warfare, this ultimate insider tells the true story of how he learned the unwritten rules of corporate ladder climbing. In his signature, outspoken style, D'Alessandro offers concrete advice on building a reputation that commands respect, coping with office politics, and surviving the less-than-sane aspects of any organization. He explains why only 20 percent of the people in a given corporation are truly valuable to the organization, demonstrates the right way to polish the boss's image and prevent the boss from tarnishing the reader's, and provides valuable lessons in the etiquette of reputation building. Through engaging, often-hilarious stories drawn from his own dramatic climb to the top, David D'Alessandro speaks to success-oriented readers at every level and explains: How to make people want to take a chance on them How to gain and keep a great reputation Why success will not proceed in a rational manner Why hard work and accomplishment aren't enough What character has to do with it
**** PRICE: USD 21.95
Publisher : McGraw-Hill Professional
Author : David D'Alessandro
SKU : 9780071436342

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Lean Six Sigma for Service

Lean Six Sigma for Service

VitalSource Product Catalog
Description : Bring the miracle of Lean Six Sigma improvement out of manufacturing and into services Much of the U.S. economy is now based on services rather than manufacturing. Yet the majority of books on Six Sigma and Lean--today's major quality improvement initiatives--explain only how to implement these techniques in a manufacturing environment. Lean Six Sigma for Services fills the need for a service-based approach, explaining how companies of all types can cost-effectively translate manufacturing-oriented Lean Six Sigma tools into the service delivery process. Filled with case studies detailing dramatic service improvements in organizations from Lockheed Martin to Stanford University Hospital, this bottom-line book provides executives and managers with the knowledge they need to: Reduce service costs by 30 to 60 percent Improve service delivery time by 50 percent Expand capacity by 20 percent without adding staff
**** PRICE: USD 37.00
Publisher : McGraw-Hill Professional
Author : Michael L. George
SKU : 9780071436359

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More Five-Star Basketball Drills

More Five-Star Basketball Drills

VitalSource Product Catalog
Description : That camp changed how I felt about basketball and my future. It was the turning point in my life."--Michael Jordan Before there was a Nike or Adidas camp for the nation's elite high-school players, there was Five-Star. Now in its37th year, Howard Garfinkel's Five-Star camp has produced hundreds of NBA and Division 1-A college players, including such superstars as Michael Jordan, Isaiah Thomas, and Vince Carter. In More Five-Star Basketball Drills, the author offers readers his one-of-a-kind, exclusive guide to the superstar camp's most successful drills, straight from the personal notepads of some of the nation's most successful professional and college coaches. Coaches and players looking for a proven hoop drill program will find: More than 100 fundamentally sound and easy-to-execute drills An inside look at Five-Star's sure-fire plan for improving one's game Exclusive photos from the camp's illustrious history
**** PRICE: USD 16.95
Publisher : McGraw-Hill Professional
Author : Howard Garfinkel
SKU : 9780071436373

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